Meri
PROFESSIONAL EXPERIENCE
Business Intelligence Analyst
Aug 2021 - Mar 2023
Identity Digital | Name.com
Denver, CO
Job Responsibilities
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• Developer and Manager of Company Reporting Metrics, Analytics & Dashboards
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• Ad-Hoc Reporting & Data Queries
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• Co-Leading Finance, Product & Marketing Monthly & Quarterly Business Performance Reviews for Key Executive Level Stakeholders
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• Responsible for Management of Google BigQuery Data Warehouse Structures & Data Governance
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• Development of New Production Databases & Scheduled Procedures with Google BigQuery to Drive Faster Data Extraction
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• Leader of Cross-Functional Departmental Collaboration in the Development of Statistical & Forecasting Models to Improve Business Production
Special Projects
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• Architected Competitive Pricing Elasticity Optimization Model by “Scraping” Public Competitor Pricing & Whois Privacy Data for .Com, .Net & .Org Increasing Total Registration Profits by +6% & Renewal Profits by +4% (2022)
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• Engineered Customer Segmentation Analysis of Company Customer Base
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Analysis Developed Grouped Customer Cohorts Using Customer Data From Data Warehouse on 2.1 Million Customer Accounts to Predict:
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1) the Lifetime Value of a Customer Beginning From Their First Domain Purchase;
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2) Forecast Future Revenue from Existing and Future Customer Base
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Analysis Applied in 2023 Financial Forecasts, Reported to Key Executives & Shareholders
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Analysis Used in Allocation of Marketing Resources, Increasing New Retail & Bulk Buyer Domain Registrations by +3% & Combined Registration Profits +6% (Q2, Q3 2022 vs 2021)
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• Designed and Managed Product Performance Metrics for Wix & Titan Email Product Launches
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• Designed and Managed A|B Test to Measure User Conversion Rates for UI/UX Design of Website & Domain Search
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Average Annual Conversion Increase +2% with New Website Design & Domain Search Algorithm (2020-2021 vs 2022)
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• Engineered Company’s First Business Intelligence Suite in Tableau Server to Drive Better Data Transparency Between Departments & Stakeholders
Business Intelligence Developer,
Database Manager
July 2020 - July 2021
Marathon Medical Corporation
Denver, CO
Job Responsibilities
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• Ad-Hoc Reporting & Data Queries
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• MS SQL Server Developer, MS SQL Management Studio Developer
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• MS SQL Server Database Manager, Sage ERP Database Manager
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• Tableau Dashboard Developer
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• Data Integrity Verification, Federal Supply Contract Compliance Verification
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• Sage ERP ETL Developer
• Process Optimization, Profit Optimization S&OP Planning
Special Projects
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• Introduced & On Boarded Executives to Tableau Reporting & Dashboards
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• Designed & Automated Custom Financial Dashboards for Key Executive Level Stakeholders
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• Designed & Implemented Automated Reporting Dashboard for Warehouse & Company Performance KPIs for B2B Order Compliance, Inventory Turnover KPI, Rebate Tracking KPI, Revenue & Profit Margin KPI
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• Designed Automated Accounting Rebates Tracking, Saving $12,000+ in Labor Hours & approximately $60,000 (2020) in Lost Rebates due to Human Error
Business Intelligence Developer,
Database Architect (freelance)
Nov 2020 - May 2021
Odin Eyes
Denver, CO
Job Responsibilities:
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• Designed SQL Database & Warehoused 600,000+ Cannabis Pricing Records
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• Developed Custom Pricing Analysis Reports & Data Visualizations from Public Vendor to be Sold to Businesses in Greater Denver
Database Administrator (contract)
Aug 2019 - Dec 2020
Denver Water
Denver, CO
Job Responsibilities:
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• Engineered Custom SQL Database for Department of Emergency Management
• Simplified & Communicated Data through Automated System of 50+ Complex Chain of Command Designations for Key Stakeholders of Federal & State Regulatory Commissions
Market Research Analyst (freelance)
June 2019 - July 2020
Wonder
New York, NY
Job Responsibilities:
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• Assisted Clients to Make Critical Financial & Business Decisions by Compiling Open Source Data Research & Analytics to Reduce Market Complexity with Data Driven Solutions
Colorado Democrats, Denver, CO Feb. 2020 - Mar. 2020 Data Analyst (contractor)
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Veraison, Wine Distribution, Denver, CO April 2019 - July 2019 Revenue, Inventory Analyst (contractor)
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BBC Consulting and Research, Denver, CO March 2019- April 2019 Data Specialist (contractor)
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Anthony’s Pier 4, Swampscott, MA Sept. 2016 - Jan. 2019 Banquet Manager
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Copal, Lincoln, NE June 2015 - Aug. 2016 Front of the House Manager, Restaurant Operations
Assisted in Opening a (now) Successful Restaurant with Restaurateur Cinthia Rebeca Lopez
EDUCATION
University of Colorado, Boulder, Boulder, CO May 2025 (Expected Date of Graduation)
Master of Business Administration
Concentration: Finance
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University of Massachusetts, Amherst, Amherst, MA
Bachelor of Arts Economics
Concentration: Mathematical Statistics
Minor: Russian Language Studies
PROGRAMMING LANGUAGES
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SQL
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PL/SQL
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R
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Python
CERTIFICATIONS
Tableau Desktop Specialist​